March 13, 2012

Lessons Learned from Ok Go

In the whirlwind that has been the last few weeks of agent research/querying/rinse & repeat, I've learned one unavoidable lesson.

Rejection sucks. It doesn't matter what form it comes in and why. It just... sucks.

But it's a part of the creative process. No matter who you are and what you've got on offer, it's going to happen. But it can be motivating. And (here comes the important lesson)... success if all about what you choose to do with it.

And for those days when you're stuck in the "this sucks" place... well, there's always the writing. And then there's this:

Not only does this video make me extremely happy, but it also proves two things. Perfection takes lots, and lots, of practice. Can you imagine how many times they had to shoot this before it went to plan? But they did it anyway. Why? Because it's an awesome idea.

It must have been a lot of work, but they had FUN doing it. And isn't that what creativity's all about?

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